We got the opportunity to work with Adidas on the rebranding of their Adidas Nations program. Adidas Nations is a summer long grassroots initiative that takes place for high school basketball players in Chicago, Las Vegas, Dallas, Miami, and Los Angeles. We were thrilled at the chance to work the three stripes in creating a new design language for the Adidas Nations Brand.
The brief was to amplify the Nations brand by combining influences from tribal symbology and revolutionary posters. We wanted the new direction to feel like whom ever participated in Nations was apart of an basketball uprising. Destroy and take over. #adidasuprising
It was super exciting seeing the final designs hung from the rafters and on the floors of gyms across America. Thanks Adidas Brand Design team for an exciting opportunity.