This project was inspired by the regining 2014 NBA MVP Kevin Durant. Drawing inspiration from KD's nickname the "Durantula", combimed with a few of his KD 6 shoe color-ways, we created an ad campaign around the idea "ready to strike". With the ablitiy to strike from all areas of the court, KD's style of play is just as drangerous as the venomious tarantula.
Art Direction: 13thCollective
3d Modeling, Photoshop, Concept Art: Will C. Smith