Inspiration / Concept
We wanted to take inspiration from vintage army packaging and uniform labels, and modernize the utilitarian aesthetic
in a clean and modern execution.v
Adidas All - American Activation
The activation for the jackets took inspiration from vintage army uniform packaging and design. At the activation each player was given a package that was with there name, player number, position, and city of origin. Once they opened the package, it revealed the Adidas x Dehen varsity jackets with the special all-american patches and labels.